Tracy, I\’m not holding brief for FB, but I understand your question.

The main business model for FB is advertisement. If you have ever
advertised on the platform, you would understand the need to build
profiles. So for example, if you are selling ladies handbags, and diapers,
you would tell FB to show the bags to [ladies], in [Kenya], aged between
[21 to 50]. If you cannot deliver to Turkana, you can say, [living in
Nairobi, or Mombasa]. For the diapers, you would tell FB to show the
advertisement to [ladies] between [22 and 40] living in suburban areas.
This is the same for Google too.

In my FB profile, I never see these types of adverts because FB already has
a profile about me, but the ladies within my household see these adverts.

Since you are probably billed per view, or per click, it is more value for
the advertiser to TARGET the advertisement to the right audience, otherwise
you will loose your advertising capital showing irrelevant advertisement to
those in Turkana.

I hope this helps.

On Mar 28, 2018 8:03 PM, \”Tracy Kadesa\” <> wrote:

Dear Ebele

With what\’s going on right now, I am struggling to believe this
statement \”Your
information is securely stored and we do not sell this information to third
parties. You are always in control of the information you share with
Facebook.\” And why would fb collect all this info anyway if it wasn\’t
planning to make use of it! what is the rationale?


Tracy Kadesa,
LL.B ,University of Nairobi.

On Wed, Mar 28, 2018 at 6:46 PM, Mwendwa Kivuva via kictanet <